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ntar Worldpanel China, said the quality and good prices of Costco’s food products are a major
attraction to Chinese consumers, as the demand for such products has grown. The retailer could bol银河官网亚博投注网乌托邦品茶微信
ster its fresh food offerings to increase their customer retention rate here, Yu said.
银河官网亚博投注网乌托邦”As Chinese consumers put more stress on healthy products and higher living standar
ds, the retail industry’s growth has remained robust in China and the momentum will continue,” he said.
Wang Caidi, 57-year-old retiree in Shanghai, left the store with avocados, cheese, m银河官网亚博投注网乌托邦品茶微信
ilk and a pizza. She said quality foods enticed her to travel the 40 kilometers to the store.
“The products are of good value. I may come here one month later when it is less crowded,” she said.
银河官网亚博投注网乌托邦Membership at Costco Shanghai has been available since July 1, with an annual membership
card priced at 299 yuan ($42). The company put its Chinese membership at over 120,000.
The store, with a shopping area of 14,000 square met银河官网亚博投注网乌托邦
ers, is located in suburban Minhang district, nearly 30 km from the city’s center.
Richard Zhang, Costco’s senior vice-president for Asia, said on A
银河官网亚博投注网乌托邦品茶微信ug 20 that the location was influenced by the presence of seven international schools i
n the area, indicating a large group of middle class consumers who are Costco’s targets.
He also said that the market has matured sufficiently for Chinese consumers to be “ready to pa银河官网亚博投注网乌托邦
y for a membership card”. Little effort was spent on educating the market about membership.
Costco is the world’s largest membership-only re
银河官网亚博投注网乌托邦品茶微信tailer. Walmart, the world’s largest retailer, has opened 26 membership-based Sam’s Club stores in Ch
ina. The latest opened in June in northern Shanghai, only 10 km from the Costco outlet.